How to Start a Christmas Light Business – 7+ Steps

How to Start a Christmas Light Installation Business
How to Start a Christmas Light Installation Business

Hey there,

If you were wondering,

How to Start a Christmas Light Business?

You are in the right place.

Starting your own Christmas light installation business can be a very lucrative way to earn some extra money during the holiday season. Not only is it a great way to make some extra cash, but it’s also a lot of fun! In this blog post, we will outline the steps you need to take in order to start your own Christmas light installation business.

What Is a Christmas Light Business? 

What Is a Christmas Light Installation Business? A Christmas light installation business is a company that specializes in the installation and maintenance of Christmas lights and decorations for residential and commercial properties.

The business typically offers services such as design, installation, and removal of Christmas lights, as well as storage and maintenance of the decorations.

These businesses typically operate during the holiday season, providing customers with a convenient and professional way to enhance their holiday décor.

What training do I need to start a Christmas Light Installation Business ?

To start a Christmas light installation business, you don’t necessarily need any specific training or education. However, it can be helpful to have some experience with electrical work, as you’ll be working with electrical systems to install the lights.

It’s also a good idea to have some basic business skills, such as marketing and customer service, to help you run your business effectively.

Additionally, you may want to consider taking some courses or workshops to learn more about the technical aspects of installing and maintaining Christmas lights.

Overall, the most important thing is to have a passion for the holiday season and a willingness to work hard to provide your customers with high-quality services. 

What Christmas light installation equipment do I need?

To start a Christmas light installation business, you’ll need some basic equipment to get started. This might include things like extension cords, ladders, safety equipment, and tools for installing and maintaining the lights.

You’ll also need a variety of different types of lights and decorations, including string lights, icicle lights, and various ornaments and displays.

It’s also a good idea to have a reliable vehicle to transport your equipment and materials to and from jobs. Overall, the specific equipment you’ll need will depend on the size and scope of your business, as well as the types of services you offer.

What is the cost of starting a Christmas Light Business? 

The cost of starting a Christmas light installation business can vary depending on a number of factors, such as the size of your business and the specific equipment and materials you need. Some of the expenses you might incur include the cost of purchasing lights and decorations, as well as tools and equipment for installation and maintenance.

You may also need to invest in marketing and advertising to help promote your business, and you may need to rent a storage facility to keep your equipment and materials safe and organized.

Additionally, you may need to factor in the cost of obtaining any necessary licenses or permits to operate your business. Overall, it’s important to carefully assess your expenses and budget accordingly to ensure that your business is financially viable.

A Roadmap for Building a Successful Christmas-Light-Installation Company in 13 Easy Steps

1 – Have a Business Plan.

This is basically a blueprint for your business, and it will help you define your goals, objectives, and strategies. It’s important to be as detailed as possible in your business plan, as this will serve as a reference guide as you start and grow your business.

Here are a few key things to include in your business plan:

  • An overview of your business, including your business name and the services you offer
  • A description of your target market and how you plan to reach them
  • A pricing structure for your services
  • A marketing plan, including how you plan to promote your business
  • A financial plan, including your start-up costs and projected revenue and expenses

Writing a business plan can seem like a daunting task, but it doesn’t have to be! Just remember to keep it simple and focus on the most important aspects of your business.

2 – Choose a Business Name

This might seem like a small step, but it’s actually pretty important! Your business name is often the first thing potential customers will see, so you want it to be memorable and reflective of the services you offer.

When choosing a name, here are a few things to keep in mind:

  • Keep it simple and easy to pronounce: You don’t want a name that’s too long or complicated, as it will be harder for people to remember.
  • Make it relevant to your business: Your name should give people an idea of what you do, so try to incorporate words related to Christmas lights and decorations.
  • Avoid using generic terms: You want your name to be unique, so avoid using common words or phrases that are already being used by other businesses in your area.
  • Check for availability: Before you settle on a name, make sure it’s available as a domain name and that it’s not already being used by another business.

Choosing a business name can be a fun and creative process, so have fun with it! Just remember to keep it professional and relevant to your business.

3 – Get Funding 

Secure the necessary funding for your business startup costs, such as tools and materials, insurance coverage, equipment rental fees, and any other start-up costs associated with beginning a Christmas light installation business.

4 – Obtain Any Necessary Licenses and Permits.

This is an important step, as it will ensure that your business is operating legally and in compliance with local regulations.

Here are a few things to keep in mind when it comes to licenses and permits:

  • Check with your local government: Different areas have different requirements, so it’s important to find out what licenses and permits are needed in your area.
  • Determine which licenses and permits apply to your business: Not all licenses and permits will be relevant to your business, so make sure you only apply for the ones that are necessary.
  • Obtain the licenses and permits: Once you know which ones you need, follow the necessary steps to apply for and obtain the licenses and permits. This may involve completing paperwork and paying fees.
  • Keep your licenses and permits up to date: Make sure to renew your licenses and permits as needed, and be sure to update them if any of your business information changes.

While obtaining licenses and permits may seem like a hassle, it’s an important step to ensure that your business is operating legally.

5 – Create a Website and Social Media Presence

Develop a website or social media presence where potential customers can find information about your services and contact information; consider investing in search engine optimization (SEO) campaigns to increase visibility online amongst potential customers searching for Christmas light installation services in their area or region-specific keywords related to your business services such as “Christmas Light Installation near [City]”

Here are a few things to keep in mind when creating your website:

  • Keep it simple: Your website should be easy to navigate and user-friendly, so avoid using too many fancy bells and whistles.
  • Include important information: Be sure to include your business name, contact information, and a description of the services you offer.
  • Showcase your portfolio: Include photos and testimonials from satisfied customers to give potential customers an idea of the quality of your work.
  • Make it mobile-friendly: More and more people are accessing the internet on their smartphones, so be sure your website is mobile-friendly.

6 – Develop a Marketing Plan.

This is an important step, as it will help you reach potential customers and promote your business.

Here are a few things to consider when creating a marketing plan:

  • Identify your target market: Who are the people most likely to be interested in your services? This will help you tailor your marketing efforts.
  • Determine your marketing budget: How much money do you have available to spend on marketing? This will help you determine which tactics are feasible for your business.
  • Choose your marketing channels: There are many different ways to promote your business, such as advertising, social media, or word of mouth. Figure out which channels are most likely to reach your target market.
  • Create a timeline: Develop a schedule for your marketing efforts, including when and how often you will promote your business.

Finally, Don’t forget to Market yourself by getting involved in local community events, festivals, home improvement shows/expositions etc.

Become active within those circles since people who already have an idea about what type of products or services they want often look towards reliable sources such as referrals from friends/family members who recommend someone they know has done excellent work when it comes to installing Christmas lights/decorations outdoors etc.

Marketing can be a fun and creative process, so have fun with it.

7 – Set Prices for Your Services.

Setting the right price is paramount for any business. It’s essential to weigh up how much you need to cover your costs against what potential customers are willing and able to pay; undercharge, and those running costs can quickly become overwhelming – overprice too heavily, however, and custom could dwindle away.

Here are a few things to consider when setting prices for your services:

  • Determine your costs: Figure out how much it costs you to provide your services, including the cost of materials, labor, and overhead.
  • Research your competition: Check out what other Christmas light installation businesses in your area are charging to get an idea of the going rate.
  • Determine your target market: Are you aiming for high-end customers who are willing to pay more for quality, or are you targeting budget-conscious consumers who are looking for a bargain? This will affect how you set your prices.
  • Consider offering discounts: You could offer discounts to repeat customers or to customers who book multiple services, such as lighting and decoration installation.

Setting prices can be a tricky balance, but don’t worry! Just remember to be fair and transparent, and to consider the value of your services to your customers.

8 – Hire Staff.

This is an important step, especially if you plan to expand your business and take on more clients.

Here are a few things to consider when hiring staff:

  • Determine your staffing needs: How many employees do you need to help you with installations and maintenance?
  • Create job descriptions: Clearly define the roles and responsibilities of your employees to make sure everyone knows what is expected of them.
  • Post job listings: Use job websites, social media, or local job boards to advertise your job openings and attract potential employees.
  • Conduct interviews: Meet with potential employees to get to know them and assess their suitability for the job.
  • Provide training: Make sure your employees have the knowledge and skills they need to provide high-quality services to your customers.

Hiring staff can be a rewarding process, as it allows you to grow your business and share the workload. 

9 – Build a Portfolio

This is a collection of photos and testimonials from satisfied customers that showcases the quality of your work and helps attract new business.

Here are a few things to consider when building your portfolio:

  • Take photos of your work: Be sure to capture the best angles and features of your installations, and include a variety of different styles and types of decorations.
  • Get permission from your customers: Before you include any photos or testimonials in your portfolio, make sure you have permission from your customers to use their images and words.
  • Keep it updated: As you complete new projects and receive new testimonials, be sure to add them to your portfolio to keep it fresh and current.
  • Make it accessible: Make your portfolio easily accessible on your website or social media, so potential customers can easily view it.

A well-crafted portfolio can be a powerful marketing tool, as it provides potential customers with a glimpse of your work and the quality of your services.

10 – Provide Excellent Customer Service.

This means delivering high-quality services and going above and beyond to exceed your customers’ expectations.

Here are a few things to consider when it comes to customer service:

  • Be responsive: Make sure to promptly answer any questions or concerns your customers may have, and be sure to follow up after installations to ensure that everything is to their satisfaction.
  • Be professional: Dress and behave in a professional manner, and be respectful and courteous to your customers at all times.
  • Be flexible: Be willing to accommodate special requests or changes from your customers, as long as it is within the scope of your services.
  • Be reliable: Show up on time and complete installations and maintenance as promised, and be sure to follow up to ensure that your customers are satisfied with your work.

Providing excellent customer service is crucial for the success of your business, as it can help you build a positive reputation and attract new business.

11 – Obtain the appropriate insurance coverage

Obtain the appropriate insurance coverage for your company including commercial general liability insurance (CGL) which provides protection from risks associated with third party bodily injury/property damage claims resulting from accidents occurring on job sites; additional types of insurance coverage may include worker’s compensation insurance (WCI) which provides payment benefits towards employees injured on the job etc

12 – Learn safety best practices

Invest time into learning more about best practices related to safety protocols when conducting outdoor installations around residential properties; enrolling into courses related to ladder safety training, risk management techniques, electrical safety practices are some examples of courses available out there to help ensure a safe working environment on job sites while minimizing risks associated with liability claims due to accidents or mishaps occurring on job sites during or after installing lights/decorations outdoors at residential properties etc

13 – Study Your Target Market

Figure out which areas or neighborhoods you want to target for your services and research what kind of market demand exists in that particular region; this will help inform pricing models as well as marketing strategies towards those particular regions and demographics if applicable. 


Is Christmas Light Installation Profitable?

The holiday season is a golden opportunity for Christmas light installers. With just two months of work, they can earn an incredible amount – over $16K in profits! It’s an amazing way to make that extra cash before the new year.

How Much Does It Cost to Have Professionals Hang Christmas Lights?

Decorating your home for the holidays doesn’t come cheap! Creating some simple twinkling lights around a normal-sized abode can set you back anywhere from $100 to $300. But if you want an extravagant, over-the-top setup with high wattage bulbs and decorations that reach all four corners of your property? You better be ready to shell out well over a thousand bucks… definitely not chump change.

How Much Is Labor for Christmas Lights?

If you’re looking to deck the halls this holiday season, professional Christmas light installers can help bring your vision to life – but it’ll cost ya. On average, these pros charge around $420 for their services – no small chunk of change.

How Much Should I Charge to Install Lights?

Electricians typically charge by the hour depending on their experience, with rates ranging from $35 to a maximum of $100. On average, it takes two hours to install a light fixture – meaning you could be looking at an approximate cost between 70 and 200 dollars for one installation job.

How Much Does It Cost to Run a String of Led Christmas Lights?

If you’re looking for a cost-effective holiday light strand, consider C9 LED lights. A 100 light strand of 4.8 watts can be purchased at just 12 cents whereas the same length in incandescents will set you back $1.81.

The price gap increases with shorter strands; 25-light C9 leds are still cheap at around 12c per bulb while their incandescent counterparts costs more than quadruple that coming to nearly  $4.41 each!

What Kinds of Lighting Do Expert Christmas Light Installers Use?

Durable, Reliable and Dependable – Commercial Led Light Strings with Co-axial Connectors Are the Ideal Choice for Professional Christmas Decorators Looking to Add a Little Sparkle. Robust in Construction yet Aesthetically Pleasing, These Lights Provide Long Lasting Illumination of Any Festive Display.

Conclusion – How to Start a Christmas Light Business

Starting a Christmas light installation business is a great way to get into the holiday spirit and earn some extra income. With a little bit of planning and hard work, you can turn your love of Christmas lights into a successful business.

Just remember to develop a business plan, choose a business name, obtain any necessary licenses and permits, purchase equipment and materials, create a website, develop a marketing plan, set prices, hire staff, build a portfolio, and provide excellent customer service. is the brainchild of Jack Bastide. It is designed for entrepreneurs and those that want to be. You can find Jack on Facebook or Linked-In.

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